If you want to be listed on the first page of Google for certain keywords, your homepage must be optimized for this keyword. But that’s only half the battle. Because your website has to be popular on the internet so that Google can see that there is good content on your website. The perfect combination of both can be achieved through individually planned and implemented content marketing campaigns.
On-page search engine optimization is about preparing the content optimally for certain search terms. It’s not about tricking search engines, but rather about creating very popular content. I will help you create the best page on your topic so that Google will honor it.
So-called “storytelling” is becoming more and more important on the Internet. And this not only applies to your own texts and stories, but also includes all the stories that others write about you on the Internet. By linking from other websites – which ideally write on topics similar to yours – you gain popularity on the Internet and on Google. This will then be noticeable in your ranking.
At the beginning of off- and on-page search engine optimization or content marketing there is always the content. Your content has to be tailored not only to the reader, but also to the search engine. The written texts are then used for the entire content marketing – i.e. for internal and external blog posts, online PR and social media, etc. – in order to convey possible holistic communication to the outside world.